Introducing a first in the local marketplace for real estate marketing…

Harvey Carr Realty is proud to announce a revolutionary approach to office window property marketing – the Harvey Carr Interactive Window©. This brand new initiative in office property promotion is the first of its kind in the local marketplace, and further reinforces Harvey Carr Realty’s challenging of the traditional approach to marketing real estate - solidifying the agency’s position as “a cut above the rest.”

What is the Harvey Carr Interactive Window©?

The Harvey Carr Interactive Window© utilises touch screen and search technology built into the office window, providing all potential home buyers passing the office with complete choice over how they search for property. No longer will a potential purchaser passing the office be unaware of your property, simply because of window size limitations. No longer will a potential purchaser passing the office make a decision on your property based on two or three two-dimensional photographs and limited advertising text.

Harvey Carr’s Interactive Window© provides the modern buyer with complete search functionality based on their specific lifestyle criteria, such as “proximity to shops & transport”; “child friendly yard” and many others, while providing them with virtual tours of all properties, right outside the office. Unlike traditional office based agencies, all of our selling home owners can rest assured that their property will be promoted and accessible from the office window at all times.

What is a traditional or ‘static’ office window?

You are probably familiar with the traditional office based approach to property promotion. Potential buyers pass by a real estate office window, take a glance, and if they like what they see, they will on most occasions come into the office for more information. However, this tired approach to real estate promotion is static, reactive, and does not meet the needs of the modern buyer. A traditional office window may be useful at times, but they are faced with one major, overwhelming problem – they do not provide the modern buyer with choice.

What are the problems associated with a traditional office window?

What happens if a traditional office window is too small, and a vendor’s property cannot be displayed in it all times? What happens if a traditional agency has too many properties to display in the window at any one time? The vast majority of traditional real estate agencies try to put a ‘band aid’ over this issue by placing properties in the window on a rotating basis. However, this is extremely unfair, considering these agencies provide their clients with an identical guarantee of service, and charge variable and expensive percentage based commissions. What happens if the perfect buyer for your home passes by the window, on one of the days that your property is rostered off for display? While statistics show that enquiries from an office window are lower than magazines and the internet, it is still not worth risking a potential purchaser.

How much does it cost to be placed in the Interactive Window©? Surely there are additional promotional fees associated with this service?

There is absolutely no additional cost associated with the Harvey Carr Interactive Window©. Due to our unique business model, we are able to maintain our marketplace beating flat fee pricing system, while providing everything (plus much, much more) that a traditional real estate agency can offer.

Do you still have a traditional office window to complement the Interactive Window©?

Yes. We believe that offering the modern buyer and seller with choice is extremely important in today’s marketing of real estate. A large traditional window space is available for those buyers who may not feel comfortable with the technological side of the Interactive Window©. All of our clients, sellers and buyers, are provided with choice, and are able to receive the best of both worlds.

How many photos are displayed in the Interactive Window©?

Up to nine high resolution photos of your property are able to be displayed in the Harvey Carr Interactive Window©. No longer will potential purchasers passing by the office judge your property solely on two or three two dimensional photos. In addition to the nine high resolution photos, a 3D virtual tour will promote your property, and extensive advertising text (not permitted in traditional window displays) will accompany the promotion of your home.